Riverside is a multinational private equity company that we were helping with media relations in Hungary.
The company has a well-developed PR methodology, which we were also using in Hungary. We were adapting global press releases and distributing them to journalists. Less frequently than with global press releases, but once a quarter, we wrote local press releases and occasionally organize press events for industry journalists. Naturally we also maintained a press office, performed media monitoring, and created reports for regional PR managers.