|We’ve always believed in online advertising, because it is more easily measurable and remains more effective than almost any other tool.
We make both banner ads and pay per click ads. For PPC, we usually run AdWords and Facebook Ads campaigns. First we select the appropriate keywords with which to run the optimized keyword targeted ads, or, with Facebook, we define the target groups. Then we compose text for the ads and finally set them up in the relevant social media accounts. We continuously follow up, analyze, and evaluate the results, and then fine tune the campaign accordingly.
Of course, ads are not there just for fun. So usually we create a landing page for building a database out of the registrations. We usually entice visitors to register with special offers, sweepstakes, or free downloads.