Riverside is a multinational private equity company that we’re helping with media relations in Hungary.

The company has a well-developed PR methodology, which we’re also using in Hungary. We’re adapting global press releases and distributing them to journalists. Less frequently than with global press releases, but once a quarter, we write local press releases and occasionally organize press events for industry journalists. Naturally we also maintain a press office, perform media monitoring, and create reports for regional PR managers.