In 2008 our old friends at David Spine Clinic asked us to renovate their website. We suggested taking a step back to look at the big picture and instead of concentrating only on the website, figure out how they can sell on the internet.
The leads come from two sources in their online sales channel. One of them is Google AdWords, where visitors who click on their advertisements arrive at a simple site known as a landing page, where they register. The other source is search engines, which direct visitors to the new, search-engine-optimized website, where they also register. We built the website so that every single detail would help sales.
These days the ads and the website of David Spine Clinic bring in registrations every day of every month, and new patients with them.